Boston Cannons Majority Owner
Rob Hale is majority owner of the Boston Cannons. Hale acquired a controlling interest in the Cannons in 2013 and has been part of the Cannons ownership group since 2008. Hale leads the Cannons Board of Directors and is the team's voting member on the Major League Lacrosse Board of Managers. Rob played lacrosse collegiately at Connecticut College and has actively supported the sport as a youth coach, and benefactor, in the town of Hingham, MA.
Rob is the founder and CEO of Granite Telecommunications, based in Quincy, MA. Hale established Granite in 2002 and has grown the business into one of the largest privately held telecommunications service providers in the U.S. with annual revenues exceeding $900 million. Hale is the co-founder of FoxRock Properties and Copley Equity Partners and is a co-owner of the Boston Celtics.
Rob lives in the Boston area with his wife and three children. He serves on the Board of Trustees for Boston's Children's Hospital, Bringham & Women's Hospital, the South Shore YMCA, and the Massachusetts Soldiers Legacy Fund.
Vice President & General Manager
2016 will be the seventh season with the Cannons for Kevin Barney and his sixth as General Manager. Barney joined the Cannons in December of 2009 as Marketing & Communications Manager. He took over as General Manager in February of 2011 and was promoted to Vice President & GM in October of 2012. As VP & General Manager, Barney is responsible for all team and game day operations of the Cannons.
In 2010 Barney was responsible for marketing the Cannons through local media, radio, television, newspapers and magazines. He also oversaw communcations, web-site, social media, game day operations, player and team travel, and Cannons internships.
In February of 2011 Barney took over as the team's fourth General Manager in their history. In 2011 the Cannons won their first MLL Championship in team history as they defeated the Hamilton Nationals 10-9 on August 28th. In 2012, the Cannons ranked #1 in MLL home attendance. The Cannons averaged 9,647 fans per game in 2012, ranking #1 in MLL. On June 9, 2012 the Cannons set a team single game attendace record of 11,894.
Barney is on the Steering Committee for the Boston vs. Bullies campaign run by the Boston Sports Museum. He is also a board member of the Eastern Mass Chapter of US Lacrosse.
Barney's sports background includes 8 1/2 years with the New England Revolution and Kraft Sports Group where he was a Senior Account Executive and 4 years as Golf Program Manager for the National Kidney Foundation of MA & RI. A 1997 Springfield College graduate in Sport Management, Barney is a native of Niskayuna, NY. He currently lives in Stoughton, MA with his wife Roseanne, daughter Grace and son Jack.
Director of Partnerships and Marketing
Sara Berry is in her second season with the Boston Cannons. She is responsible for driving club revenue through Sponsorship sales as well as maintaining excellent relationships with current partners of the team and the league. Prior to joining the Cannons, Sara was with the Kraft Sports Group where she sold and managed sponsorships for the New England Patriots and New England Revolution, stadium luxury suites and club seating for Gillette Stadium as well as various other premium events and hospitality products.
Sara has held positions in advertising and media sales throughout the past 12 years. She Holds a Bachelors degree in Business from the University of Vermont and lives in Boston with her husband Matt and son Desmond.
Director of Ticket Sales
Joe Shannon is entering his tenth season with the Cannons, and his fifth as Director of Ticket Sales.
In addition to ticket sales, the Burlington, Massachusetts, native is responsible for organizing marketing events and game day production. Prior to his current position, Shannon started with the Cannons as a Ticket Sales Intern in 2006, while also working as a Lacrosse Operations Intern in the MLL front office.
Shannon earned his Bachelor of Arts degree in 2006 from the University of Massachusetts in Amherst, where he pursued an Individual Concentration in Sports Law.
Griffin joined the Cannons front office staff in January of 2013, handling group and season ticket sales. This followed a job in the front office of the Manchester Monarchs of the AHL, where he was responsible for season ticket sales.
Griffin graduated from Merrimack College with a degree in Sports Management. During his college career, Griffin interned with the Boston Cannons as a ticket sales intern, the Worcester Tornadoes running their merchandising operations, and with the Merrimack College Athletics department handling marketing and promotions.
Matt is in his second season with the Cannons as a member of the ticket sales staff, working in both group and season tickets sales. Matt will also be working with corporate sponsors. Prior to joining the Cannons, Matt worked in aquatics at Swymfit, a fitness club located in Boxborough, MA. He also coaches several different swim teams at the recreational and masters level.
Matt graduated from Boston College with a Bachelor of Arts degree. While at Boston College, Matt was a four-year varsity swim team member and a captain his senior year. Aside from the Cannons, Matt is pursuing his Masters in Sports Leadership from Northeastern.
Marketing Operations Manager
Matt is in his forth season with the Boston Cannons, and his second as the Marketing Operations Manager. Prior to his current position, Matt started in the front office as a Corporate Partnership assistant handling group and corporate partnerships.
Matt is a Plymouth, MA native and now resides in the North End of Boston. He graduated from The University of Vermont with a degree in Entrepreneurship and a minor in Business Management. After graduation, Matt attended Suffolk University where he earned a Masters Degree in Integrated Marketing Communications.
Partnerships and Marketing Manager
Sean Desmond is entering his first season with the Cannons front office as a member of the corporate partnerships team. Before he joined the Cannons, Sean worked for the Boston Bruins Foundation and was primarily responsible for the essential functions of in-game fundraising.
After receiving his undergraduate degree from Endicott College in the spring of 2013, Sean continued his education as a Gull, receiving his Master’s degree in Athletic Administration in the fall of 2014. From 2010-13, he coached his high school alma mater, St. Mary’s of Lynn, after helping lead the team to its only MIAA state tournament appearance as a player in 2009.
Sean is currently an assistant at Elite Lacrosse School in Beverly MA, where he helps teach the game alongside Endicott coaching legend Sean Quirk, and former EC standouts, and current MLL players, Eric Hagarty (Boston) and John Ortolani (Rochester).
Aaron joined the Cannons front office in November of 2014 after being a game day volunteer during the 2014 season. Aaron brings years of lacrosse related experience to the Cannon’s organization through playing and coaching.
Aaron attended Dean College for a year where he was an academic All-American while a member of the men’s lacrosse program. After a year at Dean, Aaron transferred to Towson University where he was a member of the men’s club and varsity lacrosse programs. Aaron received his Bachelor’s degree in Sport Management with a minor in Business Administration.
As an account executive, Aaron will push efforts of the organization specifically in sales while managing various accounts as it relates to ticket holders and other sales related matters. Aaron has held similar roles with the Ohio Machine and various fitness facilities handling sales efforts and providing quality customer service.
Official Team Mascot
Boomer proudly traces his roots all the way back to the Revolution, where his forefathers still stand tall guarding Massachusetts. Boomer did his duty serving a tour aboard the USS Constitution where his shipmates continue to host thousands of visitors a year and celebrate his July 4th birthday with a 21 cannon salute. No loose cannon, Boomer is a hard-working ironman who has come a long way, and now proudly calls Gillette Stadium his home.
He sometimes has a short fuse when the team gets down, but soon gets fired up again to rally the fans. Although he is a mascot of few words, actually no words, really (since he can't talk), he is always the first one there to cheer on his favorite team!